Helping Pets in Need

Our Commitment to Animals

We publish books about pets and produce a line of high quality dog and cat food because we understand the special bond between people and animals. We also know that some of the most meaningful owner-pet relationships begin with adoptions from shelters, which is why we've partnered with animal shelters to support their mission to help find cats and dogs their forever homes. To help promote the health and well being of animals everywhere a portion of all of the proceeds from the sale of our pet food is donated through the Humpty Dumpty Institute to support its animal care programs.

"Feed a Pet in Need"
An initiative of the Humpty Dumpty Institute

Humpty Dumpty Institute A portion of all proceeds from the sale of our pet food goes to The Humpty Dumpty Institute to help support organizations that feed and care for animals in shelters or in crisis. Donations also go to support programs to provide service animals for those who need them. We also sponsor important programs like the American Humane Association's Hero Dog Awards. For more information on The Humpty Dumpty Institute and its support of animals in need go to

The Pet Adoption Program

In July 2014 we partnered with the Animal Foundation in Las Vegas to promote the adoption of dogs and cats from their shelter. Everyone who adopted a dog or cat in late July and August went home with not only a new family member, but also with a copy of one of our bestselling dog or cat books. We also helped to raise awareness about the Animal Foundation and pet adoption through TV appearances, newspaper interviews, and online columns and articles. The program was such a success that every single cat in the shelter was adopted in one week—all 255 of them.

Since then, we've taken the same program to other shelters in Los Angeles, San Francisco, Fresno, Stockton and San Diego. But in the case of the California shelters, we gave away 60,000 pounds of dog and cat food as well, feeding the animals in the shelters and also sending adoptive families home with a big bag of dog or cat food for their new family member!


KLAS Las Vegas - CBS 8

KTNV Las Vegas - ABC 13

KTLA Los Angeles - WB 5

KCRA Sacramento - NBC 3